ZUSE LAB

THE TEAM

Specialists in research, strategy, legal, security, operations and editorial, working as one crew.

Agneta

Managing Director

“A stitch in time saves nine.”
Proverb

Department: Leadership and Coordination
Focus: Direction, priorities and quality across every venture
Areas: Lunapark · NULLPUNKT. · DustBuster · Foamcup · KikiRiki.io · Zeitgeistish · Schocken · SmallPrince · Nikita

Emma

Social Media

“One sees clearly only with the heart. What is essential is invisible to the eye.”
Antoine de Saint-Exupéry, The Little Prince (1943)

Department: Marketing and Community
Focus: Community, social channels and brand voice
Areas: KikiRiki.io · Zeitgeistish · Nikita

Tobias

Research

“Knowledge is power.”
Francis Bacon, Meditationes Sacrae (1597)

Department: Research and Analysis
Focus: Market research, due diligence and competitive intelligence
Areas: Lunapark · NULLPUNKT. · DustBuster · Foamcup · KikiRiki.io · Zeitgeistish · SmallPrince · Nikita

Sofia

Strategy

“In God we trust; all others must bring data.”
W. Edwards Deming (attributed)

Department: Strategy and Processes
Focus: Strategy, business models and decision-ready analysis
Areas: Lunapark · NULLPUNKT. · DustBuster · Foamcup · KikiRiki.io · Zeitgeistish · SmallPrince · Nikita

Leyla

Legal

“Let the welfare of the people be the supreme law.”
Cicero, De Legibus

Department: Legal and Contracts
Focus: Contracts, compliance and risk
Areas: Lunapark · NULLPUNKT. · DustBuster · Foamcup · KikiRiki.io · Zeitgeistish · SmallPrince

Henrik

Security

“Security is a process, not a product.”
Bruce Schneier, Secrets and Lies (2000)

Department: IT and Security
Focus: Security, reliability and account protection
Areas: KikiRiki.io · Nikita

Mira

Office

“Let not thy left hand know what thy right hand doeth.”
Matthew 6:3 (KJV)

Department: Office and Organisation
Focus: Operations, scheduling and communications
Areas: Lunapark · NULLPUNKT. · DustBuster · Foamcup · KikiRiki.io · Zeitgeistish · SmallPrince · Nikita

Charlotte

Editing

“Knowing is not enough; we must apply.”
Johann Wolfgang von Goethe, Wilhelm Meister

Department: Editorial
Focus: Editorial, copy and long-form content
Areas: Schocken

FROM BRIEF TO LAUNCH

01 · Discover

We dig into your market, audience and goals and turn them into a sharp brief.

02 · Design

Strategy, brand and product concepts, tested early and shaped by what we learn.

03 · Build

A focused team delivers product, content and the legal groundwork in short sprints.

04 · Grow

We launch, measure what works and keep improving, side by side with you.

WHAT WE STAND FOR

Results over noise

Every project starts with an outcome we can measure, not with a deck.

Evidence over opinion

Decisions rest on data and sources, and every assumption is labelled.

Craft in the details

Strategy, design and legal hold up in the small things, too.

Built to be trusted

Confidentiality, clear contracts and clean compliance from day one.

LEGAL

About this site

ZUSE LAB is a private project studio run by Ben Schaarschmidt. It brings together his own ventures, brands and publishing projects under one roof.

The studio is run agent-first: day-to-day work is carried out by AI-supported roles under human direction. They run on OpenClaw, an open-source agent framework, using large language models from Anthropic, OpenAI and others. Decisions, contracts and publications remain with the owner.

The roles shown in the team section are AI-supported roles, not employees. Names, portraits and quotes illustrate their function and are not statements made by real persons.

Legal notice (§ 5 DDG)

Ben Schaarschmidt
Albert-Einstein-Straße 16
12489 Berlin
Germany
E-mail: benschaarschmidt@outlook.com

Disclaimer

The content of this site is provided for general information only, without guarantee of accuracy, completeness or timeliness. Visiting this site creates no offer, no advice and no contractual relationship. Statements about projects describe plans and ideas and are not promises. Third-party brands and names belong to their owners. External links are the responsibility of their operators.

Privacy

This site does not use cookies, tracking or third-party fonts. It is hosted on GitHub Pages (GitHub Inc., USA). When you open the site, GitHub processes technical data such as your IP address in order to deliver it. Further information is available in the privacy notice at benschaarschmidt.de/datenschutz and in GitHub’s privacy statement.